Company Overview
This position is posted by Jobgether on behalf of a partner company - a performance-driven DTC (Direct-to-Consumer) brand looking to scale their e-commerce operations. The company is building a high-growth Shopify channel as a major revenue driver and seeks an experienced leader to own and scale this initiative.
Job Title
Director of Shopify
Remote Location
Remote - Nigeria
Job Overview
This is a high-impact leadership role focused on building and scaling a fast-growing Shopify channel into a major revenue driver within a performance-driven DTC environment. You will operate as the end-to-end owner of the Shopify business, combining technical expertise, data analytics, CRO, and lifecycle marketing to accelerate growth. Initially hands-on, the role evolves into leading a specialized team as the channel expands. You will play a critical role in shaping customer experience, optimizing conversion funnels, and driving long-term profitability. The position offers strong ownership, visibility, and the opportunity to build a scalable e-commerce engine from the ground up.
Job Responsibilities
- Own and scale the Shopify channel end-to-end, driving revenue growth, conversion rate (CVR), average order value (AOV), and customer lifetime value (LTV)
- Manage all aspects of the Shopify ecosystem, including themes, integrations, site performance, and technical infrastructure
- Lead rapid product launch execution, ensuring optimized product pages, bundles, subscriptions, and merchandising strategies
- Drive continuous CRO initiatives through A/B testing, funnel optimization, and data-driven experimentation
- Build and maintain advanced analytics dashboards to track performance across traffic, conversion, retention, and unit economics
- Ensure accurate tracking and attribution across marketing channels, resolving technical or data integrity issues proactively
- Develop and execute lifecycle marketing strategies (email/SMS), improving retention, repeat purchases, and subscription growth
- Collaborate cross-functionally with paid media, creative, brand, and operations teams to optimize funnel performance and customer experience
- Establish scalable processes, SOPs, and best practices to support long-term channel growth
- Build, mentor, and lead a high-performing Shopify team as the business scales
Requirements
- Proven experience scaling Shopify stores within DTC brands, with measurable impact on revenue, CVR, AOV, LTV, and retention
- Strong expertise in Shopify, including themes, Liquid, apps, integrations, and platform capabilities
- Advanced skills in analytics, CRO, A/B testing, and performance optimization, with experience building dashboards and interpreting data
- Deep experience with lifecycle marketing tools such as Klaviyo, including segmentation, automation, and revenue attribution
- Solid understanding of tracking, attribution, and pixel/event implementation across paid marketing channels
- Experience in supplements, health/wellness, or regulated DTC categories is highly preferred
- Strong cross-functional collaboration skills, with the ability to align marketing, creative, and operations teams
- Intrapreneurial mindset with a strong sense of ownership, accountability, and data-driven decision-making
- Leadership experience or readiness to build and manage teams in a fast-scaling environment
Benefits
- Competitive salary with performance-based incentives
- Fully remote work environment with flexible scheduling aligned to PST
- Opportunity to build and scale a high-growth DTC channel with full ownership
- Career growth in a fast-paced, entrepreneurial environment
- Exposure to cross-functional leadership and strategic decision-making
- Access to tools, resources, and support for continuous learning and development
How to Apply
Apply through Jobgether's AI-powered matching process. Your application will be reviewed quickly, objectively, and fairly against the role's core requirements. The system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer.